Ron Davenport

Lifecycle Marketing Strategist | CRM & Retention Architecture | AI-Powered Email Systems

Katy, TX · ronalddavenport08@gmail.com

rondavenport.com·linkedin.com/in/ronaldrdavenport

Summary

Lifecycle marketing strategist who builds email programs from zero to seven figures. Built and scaled lifecycle systems across B2C SaaS (4M+ users), B2B SaaS, event marketplaces, and financial education. $3M+ in email-attributed lifetime value. Technical background in full-stack web development means I build AI-powered email tooling, not just strategy decks. Two of three employers asked me to stay past departure because the systems I built were generating too much revenue to hand off.

Core Competencies

Lifecycle Strategy & Architecture

Revenue-Driven Email Programs

Onboarding & Activation Optimization

Retention, Churn Reduction & Upsell

Marketing Automation & Journeys

Behavioral Segmentation

A/B Testing & CRO

AI Copilot & Agent Development

Cross-Channel (Email, SMS, VSL)

ESP Implementation & Migration

Experience

Scratch Checkout — Marketing Campaign Specialist

Oct 2025 – Present

B2B + B2C payment/financing platform for veterinary clinics and pet owners. Own lifecycle strategy across both sides: clinic onboarding (demo through deployment) and borrower lifecycle (loan approval through repayment).

55% → 57% Loan esign conversion

10% Repayment email CTR

AI Copilot Strategy + copy generation

2 Funnels B2B + B2C lifecycle mapped

View full case study →

Zendrop — Lifecycle → Senior Lifecycle Marketing Specialist

Apr 2024 – Feb 2026

B2C SaaS dropshipping platform with 4M+ registered users across 5 plan tiers. Owned full lifecycle strategy from free signup through retention and expansion.

6-Figure Subscription revenue (2025)

7-Figure Email-attributed LTV

5-Figure/mo Webinar channel peak revenue

Zero disruption ESP migration (AC → HubSpot)

View full case study →

Pickleball.com / PPA Tour — Email Mktg → Marketing Automation Specialist

Sep 2023 – Present (Part-time from 2024)

Tournament management platform and professional pickleball tour. Built the entire email program from day one. No existing infrastructure, strategy, or onboarding.

6-Figure Incremental monthly revenue

7% Average CTR

10K+ Monthly clicks to website

From $0 Built entire program from scratch

View full case study →

Ramsey Solutions — Email Marketing Specialist

Aug 2022 – Aug 2023

Financial education company (Dave Ramsey). Hired as email developer; within 7 months, owned full lifecycle strategy for Financial Peace University (B2C + B2B) and Financial Coach Master Training.

20% Webinar attendance increase

50% Registration rate increase

3:1 Nurture-to-ask ratio

7 months To autonomous ownership

View full case study →

Technical Skills

ESPs & AutomationSFMC (+ SOAP API), Customer.io, HubSpot, Klaviyo, ActiveCampaign, DailyStory

ProgrammingHTML, CSS, JavaScript, TypeScript, SQL, Python

FrameworksNext.js, React, Node.js

AI & ToolingOpenAI API, AI copilot development, automated QA systems, agent workflows

AnalyticsFunnel mapping, cohort analysis, attribution modeling, A/B testing

Cross-ChannelEmail, SMS, VSL, webinar optimization

MethodologiesLifecycle architecture, behavioral segmentation, zero-party data, deliverability

Education

Digital Crafts

Full-Stack Web Development Bootcamp · 2021