Coding bootcamp graduate.
Lifecycle architect.

I went to a coding bootcamp to become a web developer. Couldn’t land a dev job. Learned email development in a month, got hired at Ramsey Solutions, and within 7 months went from building emails to owning lifecycle strategy for Financial Peace University and Financial Coach Master Training.

That technical foundation changed everything about how I approach lifecycle marketing. While other marketers rely on platform UIs and drag-and-drop builders, I can write the automation logic, integrate the data, build the tooling, and architect the systems myself.

Since Ramsey, I’ve built email programs across four different business models: financial education, event marketplaces, B2C SaaS at 4M+ users, and B2B fintech. The pattern is always the same: I inherit something broken or nonexistent, and I build it into a revenue engine.

The proof? Two of my last three employers asked me to stay past departure because the systems I built were generating too much revenue to hand off.

Now I'm building AI-powered email tools. The copilot I built generates strategy, copy, and compliance QA from real performance data. I write the code myself.