Resources
Free Resources
Playbooks, frameworks, and case studies from building email programs that generated $3M+ in attributed revenue.
How to Build an Email Program from Zero to Revenue
The 90-day playbook I've used across four companies to build email programs from nothing. Foundation, welcome series, core automations, promotional engine, optimization. In the right sequence.
Read Post →The ESP Migration Playbook
How to switch ESPs without losing revenue. Pre-migration planning, data migration, journey rebuilds, IP warming schedules, and parallel send periods. Based on migrating 4M+ users from ActiveCampaign to HubSpot.
Read Post →The Only Email Metrics That Actually Matter
Revenue per send, flow conversion rates, CTR, attribution methodology, and list health. The metric hierarchy behind $3M+ in email-attributed LTV. Plus why you should stop tracking open rates.
Read Post →Case Study: Seven-Figure LTV at Zendrop
Deep dive into rebuilding lifecycle end-to-end for a 4M+ user SaaS platform. ActiveCampaign to HubSpot migration, automation architecture, webinar strategy, and six-figure subscription revenue.
Read Case Study →Case Study: 6-Figure Monthly Revenue at Pickleball.com
Built an entire email program from day one. No infrastructure, no strategy, no onboarding. Zero-party data collection, automated tournament promotions, and tens of thousands of monthly clicks.
Read Case Study →Case Study: Dev to Strategy Owner at Ramsey Solutions
From email HTML developer to autonomous strategy owner for two product lines in 7 months. SMS implementation, nurture-to-promo segmentation, and the 3:1 nurture-to-ask ratio.
Read Case Study →