Blog
Thinking Out Loud
Lessons from building email programs that generate real revenue. Strategy, operations, and the systems behind it all.
Strategy·8 min read
Feb 2026How to Build an Email Program from Zero to Revenue
Most companies treat email as a channel. The ones that win treat it as a system. Here's the playbook I've used across four companies.
Read Post →Operations·10 min read
Jan 2026The ESP Migration Playbook: How to Switch Without Losing Revenue
I've migrated across Klaviyo, Omnisend, ActiveCampaign, HubSpot, Customer.io, and SFMC. Here's what actually matters.
Read Post →Analytics·7 min read
Dec 2025The Only Email Metrics That Actually Matter
Spoiler: open rates aren't one of them. Here's what to track and why, based on $3M+ in email-attributed revenue.
Read Post →Want to know when new posts drop?
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