Zendrop

B2C SaaS dropshipping platform with 4M+ registered users across 5 plan tiers. Owned full lifecycle strategy from free signup through retention and expansion.

The Challenge

Inherited an underperforming email program with no nurturing sequences, no personalization, no promotional structure, and no behavioral data integration. 4M+ users across 5 plan tiers with no lifecycle strategy.

The Approach

• 01Rebuilt the entire lifecycle end to end: onboarding, activation, nurture, upsell, retention
• 02Designed onboarding journeys with product adoption milestones for key activation features (store connection, first import, first order)
• 03Implemented strategic upsell automations triggered by plan loyalty, engagement, and tier thresholds that drove upgrades across Free → UBB → Plus → Expert
• 04Overhauled webinar strategy: case studies, high-LTV offers, one-click registration, SMS, VSLs. Drove the channel to five-figure monthly revenue at peak.
• 05Built nurture ecosystem: CEO letters, trending products, seasonal campaigns, personalized store updates, academy content, coaching invites
• 06Led full ESP migration from ActiveCampaign to HubSpot: data migration, journey rebuilds, deliverability continuity, zero revenue disruption
• 07Designed promotional structure that maximized revenue while protecting deliverability and managing send fatigue

The Results

Tools & Stack