Houston, TX · open to select opportunities
I'm Ronald Davenport. I bridge strategy and technical implementation: customer state, segmentation, journeys, reporting, APIs, and the SQL underneath it. I plan the system, write the logic, and build the pieces that make it run.
01 / My story
I wanted to be a developer first. I went through Digital Crafts in 2021, learned JavaScript, React, Node, SQL, HTML, and CSS, and thought that was the path. Lifecycle came in sideways after I got fired from H-E-B and put my last $500 into an email development course.
2021 to 2022 · Where it started
I went through Digital Crafts because I wanted a dev career. The useful part was the way it trained me to think through inputs, logic, state, and what breaks when the system gets messy.
After H-E-B, I spent my last $500 on an email development course. I built a small portfolio from that work, put it on my resume, and landed at Ramsey Solutions.
2022 · Ramsey Solutions
I went to Ramsey thinking it could help me move toward development. The email team changed that. I started seeing CRM work like a product system: who the person is, what they already did, what they need next, and what data the tool needs to know.
I built templates, wrote sequences, managed Klaviyo lists over 200K, and added SMS into automations that had only used one channel. Webinar attendance went up 20%.
2023 to 2025 · Building the stack
At PPA Tour, the email program was basically one or two sends a month. I built the Customer.io side around tournaments, location, registration status, timing, and attribution so the emails matched the player instead of the full list.
At Zendrop, the same pattern showed up at a bigger scale. Onboarding, product events, webinar follow-up, retention, promotions, reporting, and the ActiveCampaign to HubSpot migration all had to work together. Annual lifecycle revenue went from about $150K to more than $700K.
2025 to now · What I actually build
At Scratch Financial, I worked across SFMC, HubSpot, AMPscript, SQL, journey exit logic, reporting, and borrower and clinic lifecycle paths. The work kept asking for the same thing: someone who could understand the strategy and build the system around it.
That is the part I used to underclaim. The value is the bridge: strategy, lifecycle logic, and technical implementation in the same person. I can map the customer journey, decide what should happen next, then build the dashboards, API workflows, QA systems, AI copilots, and backend glue that make it real.
02 / Capabilities
Customer journeys, event-triggered messaging, data integrations, and lifecycle operations that hold up as the account grows.
HubSpot · SFMC · Customer.io · Klaviyo
Segmentation and lifecycle plans built from cohort behavior, so the program targets the moments that actually change the curve.
Segmentation · LTV · Lifecycle mapping
SQL segmentation, reporting pipelines, and a test cadence that ties every send back to conversion and revenue.
SQL · Snowflake · dbt · Sigma
Internal tooling that removes the manual steps: API scripts, QA copilots, and AI workflows built for a marketing team, not a dev backlog.
AMPscript · APIs · Claude Code · Codex
03 / Client Programs
04 / Systems Library
Flagship breakdowns of how the programs were designed: activation models, feedback loops, routing logic, migrations, revenue attribution, owned media, and sales handoff.
Voice of customer
Borrower, practice, and Checkout feedback moved into owned survey logic, response records, suppression, routing, and reporting.
Regulated AI
Approved content atoms, approved layouts, borrower traits, selection logic, review controls, version history, and auditability.
Sales intelligence
A human-in-the-loop platform for reply classification, CRM context, retrieval, scoring, outbound drafting, approval, and field-visit intelligence.
Promotional revenue
A repeatable campaign operating model covered eligibility, offers, suppression, channel timing, and attributed revenue reporting.
B2B demo lifecycle
HubSpot workflows managed demo booking state, reminders, sales visibility, attendance paths, and follow-up logic.
Checkout recovery
Kajabi checkout behavior triggered product-specific ActiveCampaign recovery, tracked with UTMs and Google Analytics.
Migration infrastructure
Sending domains, DNS authentication, warm-up, suppression logic, and duplicate-send prevention protected revenue-critical journeys.
Geo targeting
Tournament location and subscriber location created regional audiences for nearby players and fans instead of national broadcasts.
Owned media
A weekly instructional video newsletter turned Pickleball.com attention into a repeatable owned media asset.
Interest nurture
Email clicks and page views became ActiveCampaign interest profiles for application, essay, interview, and education journeys.
PQL routing
A product-qualified lead system used connected-store behavior and Shopify revenue context to route high-value merchants to the right sales rep.
Activation modeling
Store connection, product import, and Academy became activation milestones instead of optimizing only for trial starts.
Evergreen lifecycle
A single adaptive nurture system used dynamic CTA blocks to reinforce incomplete milestones after onboarding.
Affiliate recovery
The signup flow captured intent before payment friction, preserved affiliate attribution, and recovered abandoned trial interest.
Q4 education
Typeform research became a multi-phase education campaign that prepared users before the Black Friday offer.
Webinar lifecycle
Registration, reminders, SMS, attendance paths, replay, offer sequence, urgency, purchase conversion, and exit logic.
05 / Build Notes
The Systems Library above is for the larger architecture case studies. These are smaller build notes: reporting apps, send-time logic, Liquid personalization, HubSpot custom code, and other implementation work.
View architecture case studiesFeatured write-up Reporting infrastructure · 16 min
I split the SQL pipeline into a master reporting grain, summary datasets for dashboards, and a reporting app on top. SFMC REST API, Next.js, Supabase caching, and a significance module made A/B results easier to trust.
Dynamic content12 min
A customer could qualify for three offers at once. Personalization became row-level selection, not a merge tag.
Journey orchestration11 min
Journey Builder could not watch the conversion table, so a 15-minute SQL job turned the event into contact state.
Personalization11 min
Collections plus Liquid replaced what would have become dozens of regional campaign branches.
CRM automation13 min
Messy clinic names needed confidence scoring: search, score, classify, then route.
06 / Testimonials
“Ron is the strongest email strategist I’ve worked with. He rebuilt our email automation system from scratch, including copy, segmentation, flows, and testing, and helped drive a 57% YOY increase in email conversions along with a 20% lift in monthly revenue. He’s a pleasure to work with, responsive, strategic, and constantly brings fresh ideas to the table. He’s a real partner who consistently goes above and beyond.”
“We had our Klaviyo account disabled the week before one of our largest promos of the year. Our email list generated over 80% of our revenue so this was a massive hit to our business. I have very little experience on the technical side of email marketing and was referred to Ron by a mutual friend. He was able to take over the entire process for us and begin the warm up process in Omnisend within 24 hours of the Klaviyo account being banned. Results have been strong since then. Deliverability has improved, open rates are matching what we saw in Klaviyo, and revenue has been trending upwards! Super grateful for Ron’s level of expertise and willingness to get in the weeds and actually implement the solution.”
“If you’re looking for a guy to just send emails, Ron isn’t your man. He’s going to know the systems behind your emails, the people receiving them, and how to get them to WANT your emails. He’ll help you scale your revenue.”
“Ronald Davenport you are probably one of the best team members I have worked with. You have a ton of talent and drive that most people your age only hear about. I love your grit in your story.”
“Ronald Davenport loved working with you and having you on our team! Your ceiling is so high you can’t even see it!”
07 / Publications
Links open in the publication's own site.
08 / Contact
Open to lifecycle roles and selective consulting, audits, migrations, and program builds. Send the context and I'll tell you honestly whether I'm the right fit.